Volume 2, Issue 3, June 2016
An Investigation into the Determination of Brand Personality for a Telecommunications Company as Perceived by the Voice Services Customers: A Case Study of Powertel Communications
Bongani Ngwenya, Admire R. Nyagura
Pages: 22-30     Published Online: Dec. 12, 2016
DOI: 10.11648/j.ijmfs.20160203.11
Abstract | Full-Text PDF (478KB) | Full-Text Html
View 3980                 Downloads 77
Browse journals by subject