Research on the Communication and Marketing Strategy of Zhanjiang's City Brand
Issue:
Volume 6, Issue 3, September 2020
Pages:
47-52
Received:
29 September 2020
Accepted:
12 October 2020
Published:
17 October 2020
Abstract: City image dissemination is to use the city as a foothold to spread the specific image of the city. City image dissemination is a social management activity and process to enhance the city's influence and reputation. Currently, city resources are limited and competition among cities is becoming increasingly fierce. Using the principles of branding to brand a city will help to enhance the breadth and depth of the effect of city image dissemination. Through the dissemination of city brands, highlight the characteristics of the city, improve the business environment, attract talents, and seize development opportunities. How to do a good job in spreading the city brand of Zhanjiang and increase the popularity of Zhanjiang is based on the research of this research institute. This article takes Zhanjiang as the research object, and finds three main factors that influence the spread of Zhanjiang's city brand image through big data and social networks: First, there are many and mixed images, resulting in fuzzy perception. Second, the lack of communication methods and channels has resulted in limited information acquisition. The third is the low degree of brand image recognition and low stakeholder attention. These factors restrict the shaping and dissemination of city brands. Therefore, this article attempts to reposition the city image of Zhanjiang and build a city brand with Zhanjiang characteristics. Promote Zhanjiang's reputation through the spread and marketing of Zhanjiang city brands, promote the improvement of the city's comprehensive competitiveness, and promote Zhanjiang to better build an important development pole for a modern coastal economic belt.
Abstract: City image dissemination is to use the city as a foothold to spread the specific image of the city. City image dissemination is a social management activity and process to enhance the city's influence and reputation. Currently, city resources are limited and competition among cities is becoming increasingly fierce. Using the principles of branding ...
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Properties of Discrete Dynamical System in BCI-Algebra
Dawood Khan,
Abdul Rehman,
Naveed Sheikh,
Saleem Iqbal,
Israr Ahmed
Issue:
Volume 6, Issue 3, September 2020
Pages:
53-58
Received:
16 September 2020
Accepted:
13 October 2020
Published:
11 November 2020
Abstract: In the present manuscript we introduce the concept of some notions such as fixed points, periodic points, invariant set and strongly invariant or S-invariant set of discrete dynamical system (Z, Ψ) in BCI-algebra where in (Z, Ψ), Z is a non-empty set and supposed to be a BCI-algebra and the mapping Ψ is a homomorphism from Z to Z and establish some new homomorphic properties of BCI-algebra based on these notions. We also prove some new results related to the set that contains the all fixed points and to the set that contains all periodic points in Z such that we prove that the set of all fixed points and the set of all periodic points in BCI-algebra Z are the BCI-sub algebras. We show that when a sub set of BCI-algebra Z is an invariant set with respect to Ψ. We prove that the set of all fixed points and the set of all periodic points in p-semisimple BCI-algebra Z are the ideals of Z. We also prove that the set of all fixed points in Z is an S-invariant subset of a BCI-algebra Z. We have no doubt that the research along this line can be kept up, and indeed, some results in this manuscript have already made up a foundation for further exploration concerning the further progression of a discrete dynamical system in BCI-algebra and their applications in other disciplines of algebra.
Abstract: In the present manuscript we introduce the concept of some notions such as fixed points, periodic points, invariant set and strongly invariant or S-invariant set of discrete dynamical system (Z, Ψ) in BCI-algebra where in (Z, Ψ), Z is a non-empty set and supposed to be a BCI-algebra and the mapping Ψ is a homomorphism from Z to Z and establish some...
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